ENTRENOVA 2025 - Past Plenary Lectures

11th ENTerprise REsearch InNOVAtion Conference - ENTRENOVA - Opatija, Croatia & Hybrid, 11-13 September 2025

Sanda Martinčić-Ipšić, Faculty of Informatics and Digital Technologies, University of Rijeka
- Where are we Heading with Generative Artificial Intelligence? Insights into Technology, Challenges, and Reshaping of the Labor Market
Dalia Suša Vugec, Department of Information Systems, Faculty of Economics & Business, University of Zagreb
- Artificial Intelligence in the Classroom: Enhancing Business Economics Education for the Digital Era
Ivana Martinčević, University North
- Corporate Sustainability: Fostering SDG’s in the Corporate World

Ramona Diana Leon, Universitat Poliecnica de Valencia
- Enterprise Social Network: A Knowledge Management Tool for the Society 5.0
Shivam Gupta, Department of Information Systems, Supply Chain Management & Decision Support, NEOMA Business School, France
- Blazing the trail: Technological innovation and servitization
Mirko Talajić, Algebra University College, Croatia
- Embrace Data Empowerment: Ignite Your Journey with Data Literacy!

Josip Marić, EM Normandie Business School, France
- Ethnography as a Research Approach in Digital Environment: Insights From a Research Project on 3D Printing Technology in France
Giuseppe Psaila University of Bergamo, Dalmine-Italy, Italy
- Transaction Fees in Blockchain Platforms

Danijela Ferjanić Hodak, Faculty of Economics and Business, University of Zagreb
- Digital Transformation of Tourism: Leaders and Followers
Irena Žmak, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture
- Improving Sustainability of Technical Ceramics Production: Synergistic Approach

Antonia Azzini, Consortium for the Technology Transfer - C2T
- The impact of Data Mining in Knowledge Management and CRM: Recent Trends in Italian SMEs
Maja Baretić, University Hospital Centre Zagreb, School of Medicine, Universtiy of Zagreb
- The Hunger Games of Profit and Health: Linking Unethical Food Marketing to Obesity
Maja Mesko, University of Primorska, Faculty of Management
- Impact of Disruptive Technologies on Changes in the Business Environment

Tomislava Pavić Kramarić, University of Split
- Is Bancassurance New Drive for the European Insurance Market ?
Jakov Crnkovic, Information Technology Management School of Business, University at Albany - SUNY
- The Next Big Thing: Are we Ready for Mobile Apps in the Enterprise?
Maja Mesko, University of Primorska, Faculty of Management
- Impact of Disruptive Technologies on Changes in the Business Environment

Joseph Yagil, Haifa University, Israel
- Managing the Relationship between Leverage and Risk
Daniela Garbin Praničević, University of Split, Faculty of Economics, Croatia
- The relevance of Information and Communication Technology (ICT) potential to sustainable tourism management
Ivana Maric, University of Zagreb, Faculty of Economics and Business, Croatia
- The Importance of Emotional Intelligence for Authentic Leadership Style

João Varajão, University of Minho, Portugal
- Information Systems Projects Success Management
Nastia Degiuli, Faculty of Mechanical Engineering and Naval Architecture, University of Zagreb, Croatia
- Statistical Analysis of Wind Speed for the Probability Evaluation of Cancelled Departure for Catamarans and Ferries
Marjana Merkač Skok, Gea College, Slovenia
- What Could HEI Learn from Business about Supporting Career Development?

Matjaž Mulej, Faculty of Economics and Business - Maribor and IRDO Institute for the Development of Social Responsibility, Slovenia
- Knowledge Management or Knowledge-Cum-Values-Management?

Maja Bacovic, Faculty of Economics, University of Montenegro, Podgorica, Montenegro
- Innovation and Economic Growth
Jovana Zoroja, University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia
- ICT as a Supporting Factor for Innovation Activities